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Calor Instructed To Remove 'Misleading' Claims

Posted on 8th July, 2013

 
The Advertising Standards Authority of Ireland (ASAI), the independent self-regulatory body for the advertising industry in the Republic of Ireland, has upheld a complaint made by OFTEC, with regard to misleading energy savings claims made by Calor Gas.
 
As reported by leading oil heating industry news site OilFiredUp.com the authority agreed that Calor had failed to substantiate energy savings claims made in its campaign. It has now demanded Calor Gas withdraw the misleading advertising with immediate effect.
 
The decision followed a lengthy investigation by ASAI, following a complaint originally lodged by The Oil Firing Technical Association (OFTEC) earlier this year. It related to energy savings claims made by Calor, when comparing Liquid Petroleum Gas (LPG) to heating oil. The claims are made in both Calor's current brochure and on its website. In the ruling published today, the ASAI considered the method of calculation chosen by Calor, and the exclusion of an unavoidable cost when selecting LPG, were likely to exploit the lack of knowledge of consumers and therefore likely to prove misleading.
 
OFTEC and its members, which include some of the largest heating oil equipment manufacturers in the UK and Republic of Ireland, are described as being 'pleased' with the decision, and the recognition of their key concern that householders were being potentially misled into making home energy decisions based on incorrect information. 
 
David Blevings from OFTEC in Northern Ireland and the Republic of Ireland said, "This is a small but important victory for householders across Ireland who often are marketed heavily with energy saving claims that are contrary to the independent data available.  We believe it's in the best interests of consumers and the industry that all energy companies behave responsibly and are brought to account when they do not. In this tough economic environment, householders are looking for ways to make energy savings and are entitled to be given fair and independent data when researching fuel costs. We are delighted with today's ruling."
 
This is the second complaint that OFTEC has made to ASAI against the Dutch owned LPG giant in the last twelve months. A previous complaint in 2012 led to Calor removing an incorrect cost calculator from its website.

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